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"Avid Technology Choosing Commercial Open Source for CRM Success - Case Study"
Avid Technology standardizes its global salesforce on SugarCRM.
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"I don't think the business was really dead set on finding an open source system...It just so happened that SugarCRM was open source and was a superior product at a superior price."
- James Sullivan, CRM Analyst, Avid Technology
- Provide an effective CRM system for sales reps operating in large, multinational company.
- Ensure management insight into product sales by rep and geography.
- Manage tens of thousands transactions per year.
- Greater user adoption across the sales organization improves account and opportunity management.
- A single record of customer interactions gives management better visibility into the business.
- Lower TCO produces faster payback than existing solution.
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