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"The Broker's Guide to ICHRA Success: A Tactical Sales Playbook"

ICHRA is transforming benefits, but selling it requires a new playbook. This guide provides tactical strategies to identify ideal clients, handle objections, and close more ICHRA deals, positioning you as a strategic advisor in a growing market.

With renewal season ramping up, we know clients are turning to you for answers. Whether you’re already selling ICHRA or exploring it, transitioning a client to the model isn’t just about knowing the regulations—it’s about knowing how to win. Zorro's Broker Go-to-Market Playbook, written alongside their VP of Sales and best-selling author, Jeff Kirchick, dives into proven strategies brokers are using to win with ICHRA. 

In this guide, you'll learn best practices for:

• Identifying the right prospects
• Running effective discovery
• Handling objections with confidence
• Growing revenue with ICHRA

Offered Free by: Zorro and Ambetter Health
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