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"Building an Actionable Marketing Plan with AI"

The AI revolution isn't coming, it's here. But here's the real challenge: most marketers are stuck between two extremes, either avoiding AI entirely and falling behind, or letting AI drive everything and losing the strategic narrative that earns executive trust.

There's a better way: the Human + AI partnership. AI is your speed boost. You own the narrative. Both can and must work together.

Join ZoomInfo and Pam Didner to explore the intersection of AI innovation and data intelligence. Learn how to cut through the AI hype with actionable frameworks to implement, scale, and optimize AI-driven marketing initiatives that deliver measurable ROI fueled by quality data and guided by human judgment executives trust.

In this session, you'll discover:

• AI-led vs. Human-led approaches to accelerate your marketing while maintaining strategic control and executive trust
• The 3-Act Marketing Plan that directly connects marketing spend to sales results
• Learn how to ensure your AI initiatives are fueled by the right data intelligence, and why this determines whether your AI efforts succeed or fail
• Use AI insights to improve decision-making, enhance customer experiences, and build marketing strategies that executives approve and sales teams trust

Offered Free by: ZoomInfo
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