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Evolving Beyond Intent: Create Customer Value with Signals

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"Evolving Beyond Intent: Create Customer Value with Signals"

ZoomInfo was recognized as a Leader in The Forrester Wave™: Marketing And Sales Data Providers for B2B, Q1 2024!

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals.

Find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent.

Key Takeaways:

  • Unlock buying signals: Leverage signals beyond intent to better understand target accounts.
  • Enhance marketing efficiency: Streamline campaigns by acting on diverse customer signals.
  • Boost sales success: Focus on actionable signals to improve close rates.
  • Transform go-to-market strategy: Integrate signals to drive revenue and engagement.


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