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"Foundational ABM Building Blocks"

Organizations recognize that account-based marketing is a necessary strategy for driving sustainable growth in B2B revenue generation. And many companies have established ABM teams or purchased ABM technologies.

Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing customer relationships that build long-term success.

This panel will discuss:

• Targeting, signals, and optimizing engagement channels;
• Building a solid data foundation;
• Aligning your ABM program with the customer lifecycle
• Establishing effective KPIs and reporting strategies

Offered Free by: ZoomInfo
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