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"Mastering the Conversation: Successful Selling in a Competitive Market"

Pitching the perfect product or talking about product features isn’t enough to win the business of today’ savvy buyers. Prospects often perceive sellers negatively due to a lack of personalized engagement and an overemphasis on product-centric pitches.

To stand out in a competitive market, sellers are constantly fighting this stereotype. One way to accomplish this is by applying a consultative approach to their sales conversations.

Watch this session with Anthony Iannarino, expert sales coach and best-selling author. Get practical tips that your sales team can use in their conversations to increase deal success. Anthony will also cover:

• Mastering Problem Solving: Shift your approach from selling to problem-solving and be the preferred choice of prospects throughout their customer journey.
• Consultative Selling Techniques: Enhance your sales conversations and move deals forward with five powerful, selling techniques.
• Conversation Prep: Be confident and prepared, and predict client obstacles before they see them coming.
• Effective Team Selling: Lead with a consultative-first approach for your team to have better sales conversations.

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