Request Your Free On-Demand Webinar Now:

"Foundational ABM Building Blocks"

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.

Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.

Get insights on:

• Building a solid data foundation
• Targeting, signals, and optimizing engagement channels
• Aligning your ABM program with the customer life cycle
• Establishing effective KPIs and reporting strategies

Watch now to learn more.

Offered Free by: ZoomInfo
See All Resources from: ZoomInfo