Pitching the perfect product or talking about product features isn’t enough to win the business of today’ savvy buyers. Prospects often perceive sellers negatively due to a lack of personalized engagement and an overemphasis on product-centric pitches.
To stand out in a competitive market, sellers are constantly fighting this stereotype. One way to accomplish this is by applying a consultative approach to their sales conversations.
Watch this session with Anthony Iannarino, expert sales coach and best-selling author. Get practical tips that your sales team can use in their conversations to increase deal success. Anthony will also cover:
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