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"Enterprise ABM Marketing Tools: A Marketer's Guide"

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth.

In this guide, we’ll cover:

• What makes for a successful ABM strategy?
• What are the key elements and capabilities of ABM that can make a real difference?
• How is AI changing workflows and driving functionality?

This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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