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"By accepting BNPL, retailers can engage more shoppers"

This infographic explores how retailers can augment their financial services tech stacks by adopting a solution that accepts BNPL.

In 2024, approximately 38% of American consumers used buy now, pay later (BNPL), according to PYMNTS Intelligence. So, to serve and engage a broad range of customers, retailers need a financial services technology stack that accepts various payment types, including BNPL. On this page, you’ll learn about Zip, a BNPL solution that can augment your tech stack. Along with exploring the tool’s benefits for customers and retailers alike, the page maps out how, with Zip, you can boost conversions along the customer journey, from when shoppers are browsing to when they’re ready to buy.  

By exploring the page, you’ll learn about overlooked friction points on the buyer’s journey and how to address them. You’ll also find tips for creating a personalized payment experience (PX) for customers. Continue on to discover:

• How many American households don’t have mainstream credit – and how to support their customer journeys
• How Zip can accelerate checkout 
• Where to begin your path to better PX

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