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"YouGov's Best Global Brands 2025 Report"

The YouGov’s Best Global Brands 2025 reveals the world’s most loved consumer brands, based on more than 1 million consumer surveys across 28 markets. The rankings are powered by YouGov BrandIndex - our industry-leading brand health tracker - using an Index score that combines core brand perceptions including Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

How do consumers around the world see your brand? 

Understanding how consumers think, feel, and talk about your brand is essential to staying competitive. At YouGov, we empower brands with insights rooted in reality—real opinions from real people, tracked over time. 

This year’s report uncovers: 

• Top 10 best global brands based on analysis across 28 markets 
• A deep dive into the health metrics of each brand in the top 10 
• Top 10 best brands for 10 key regions, including Australia, Denmark, France, Germany, Indonesia, Singapore, Spain, the UK, the UAE and the US.  
• Top 10 most improved brands in these regions. 
• Differences in global consumer attitudes towards brands and their role in society 

Why this report matters:

This year’s global rankings highlight the resilience of consumer-focused brands, the rise of tech leaders, and the growing influence of innovation in staying top-of-mind. 

This report isn’t just about who’s on top—it’s about what sets them apart. Whether you’re competing in tech, retail, or entertainment, these insights are essential for every marketing and research professional looking to align strategy with real-world impact. 

Want to see how your brand measures up? Download the report and get in touch. 

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys. 

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality. 

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs. 

YouGov /Research Reality 

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