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"[Webinar] Scoring big: Which Super Bowl ads dominated the metrics?"

Join YouGov’s expert panel on Wednesday, February 19th at 2 pm EST / 11 am PST for an in-depth, data-driven discussion powered by our real-time brand tracking and post-game consumer surveys.

With 30-second Super Bowl ad spots now costing up to $7 million, the stakes couldn’t be higher for brands who choose to advertise. It’s a make-or-break moment for in-house creative teams and agencies to come up with ideas that will capture consumer attention and make a lasting cultural impact. 

As we head into Super Bowl LIX in New Orleans, the question is: Which brands will leave their mark this year? Will iconic names like Bud Light continue their comeback, or will fresh faces like Instacart and Bosch — new to the Super Bowl stage — make their presence felt alongside the usual heavyweights? 

In this webinar, you'll discover: 

• Which brands dominated in awareness, buzz, and consideration across the board? 
• How 2025's performance stacks up against last year’s Super Bowl ads? 
• Are celebrity endorsements still the key to a winning spot? 
• What other factors are shaping how viewers perceive these iconic ads? 

Don’t miss out on this chance to dive into the metrics that matter and see who really scored big this Super Bowl!

Meet the speakers: 

• Joe Casey, Vice President, Head of Analytics, Research, & Valuation, Oak View Group 

Joe Casey is a proven sports and entertainment executive with extensive experience across all facets of sponsorship, valuation, consulting, and marketing. At Oak View Group, Joe is tasked with leading partner relationships across Owned and Operated properties, 3rd Party Representation, Arena Alliance partners, and more. His group provides fair market analysis, valuations, and sponsorship consultancy to maximize ROI and ROO through partnerships while also making sure the brand/property's values and core objectives are fully aligned. 

Prior to OVG, Joe served in a leadership role at Playfly Premier Partnerships as their VP, Consulting & Valuation as well as at Endeavor as an Executive Director within the Analytics department leading client relationships for both internal (UFC, PBR, NYFW, 160over90, etc.) and external clients including professional sports teams, leagues, brands, and agencies. Joe oversaw teams that conducted sponsorship and endorsement valuations for jewel assets such as Arena Naming Rights, Jersey Patches, Foundational Partnerships, and Entitlements 

• Nicole Pike, Global Head, YouGov Sports  

Nicole Pike is one of the sports & gaming sectors’ most-respected experts, boasting 20+ years of experience in consulting, custom research, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major industry players to build meaningful data streams and insights, in turn shaping industry standards for measurement. 

In her role at YouGov, Nicole leads the company’s dynamic sports practice area globally, working with her team and clients to expand the value of some of the industry’s deepest and most sophisticated research tools. 

YouGov 

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys. 

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality. 

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs. 

YouGov /Research Reality 

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