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"From Cost to Complexity: How U.S. BCOs Are Rebuilding Freight Strategy in a Shifting Trade Landscape"

Presented by: Xeneta

As geopolitical shifts, evolving tariffs, and manufacturing diversification reshape global trade, U.S. BCOs are rethinking everything — routes, rates, carriers, and capacity. Join us on Thursday, June 5th at 11 am ET for an exclusive, data-driven webinar exploring how top shippers are adapting to an era where freight strategy is about more than just cost. 

What You’ll Learn:

• The New Complexity: Why Freight Strategy is No Longer Just About Cost: Understand how shifting tariffs, geopolitical tensions, and manufacturing diversification have made “lowest rate” decisions not only less relevant but often risky.
• Manufacturing for One Market vs. the World: Explore how companies like Apple are redesigning supply chains by geography—manufacturing differently for U.S. vs. EU markets—and what that means for routing, risk exposure, and cost structures.
• The Risks of Inflexibility: Carrier Dependence and Routing Blind Spots: Learn how overreliance on a single carrier or rigid routing, especially amid disruption, can stall inventory and impact revenue. We’ll share how leading BCOs are building resilience into their networks.
• Using Data to Scenario Plan: Smarter Trade-Offs in Real Time: Discover how real-time freight data is enabling U.S. shippers to model alternative routes, assess cost implications, and test new sourcing strategies—before committing to major shifts.
• How North American BCOs Are Adapting Faster: See how Xeneta customers are leveraging market data to remap freight networks, renegotiate rates, and build optionality into their logistics strategy, gaining agility in a volatile market.

Speakers: 

• Fabio Brocca, Chief Product Officer, Xeneta
• Peter Sand, Chief Analyst, Xeneta

Offered Free by: FreightWaves
See All Resources from: FreightWaves