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"Creative Medical Communications Campaigns Maximize Impact"

This playbook explores how biopharma teams can use novel medical communications campaigns to connect with their HCPs and differentiate their brands.

Pharma companies often over-rely on conventional communications campaigns aimed at already-overwhelmed healthcare professionals (HCPs). While brand marketing is effective for sharing information, and 55% of professionals admitted that it influenced their prescribing decisions, the formulaic approach to medical communications just adds excess noise.

This playbook explores an approach that combines deep scientific expertise with creative, digital-first, and experience-based marketing. Learn how integrated, technology-powered solutions can help achieve your campaign goals creatively and at scale. Highlights include:

• Building an impactful campaign by creating content that prioritizes HCPs’ preferred digital channel mix.
• Five creative campaigns rooted in unique thinking around how a campaign can look and feel different.
• How smart targeting supported by AI and data analytics amplifies creativity in medical communication.

Offered Free by: BioPharma Dive's studioID and Woven Health Collective
See All Resources from: BioPharma Dive's studioID and Woven Health Collective