This playbook explores key strategies for clinical trial recruitment and retention as sponsors expand into Europe, the Middle East, and Africa.
Several factors have pushed sponsors to activate international clinical trial sites in Europe, the Middle East and Africa (EMEA), including diversity initiatives that target underrepresented groups across race and ethnicity. But no matter why a sponsor takes its study abroad, the how is what sets it up for success — particularly how recruitment and retention are approached.
Expanding a clinical trial to EMEA countries comes with certain opportunities, but there are also considerable challenges.
Download the playbook that explores what sponsors should know about recruitment and retention approaches as they expand to EMEA. Topics include:
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