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"Forecasting the Future of Flavor: Food and Beverage Flavor Trends 2026"

Discover how technology, culture, and consumer priorities are influencing cravings, comfort, and creativity.

Discover what’s next in food and beverage innovation with T. Hasegawa’s Flavor Trends 2026.

This annual report details the top culinary fads, flavor trends and consumer preferences that are predicted to influence sips, snacks, and sharables in the year ahead, including:

• Dirty Drinks: customizable, nostalgic soda-shop creations with playful flavors that are indulgent and social-media-friendly.
• Bitter Botanicals: intriguing botanical flavors adding depth to the growing world of low- and no-alcohol drinks.
• Snackable Meals: smaller, satisfying bites inspired by changing lifestyles and evolving eating habits.
• Fermented Flavors: globally inspired favorites like miso, kefir, kombucha, and kimchi bringing bold umami to everyday foods.
• Growth of the Grill: major 2026 events like the United States semiquincentennial and World Cup sparking more outdoor cooking and grilled foods.
• Fiber Focus: fiber taking center stage as a priority for gut health, drawing inspiration from Asian-Pacific cuisine.

For more than a century, T. Hasegawa has helped create the flavors behind many of the foods and drinks people love around the world, earning a reputation for creativity, quality, and innovation.

At T. Hasegawa, we make Life Taste Better™!

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