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"2026 Gen Z & Millennials Trends & Insights"

Latest research from TelmarHelixa

Gen Z and Millennials set the pace for culture, media, and spending. Their choices, what they watch, follow, and buy, signal where growth and opportunity emerge.

Our latest market research report "Mapping the Modern Customer: Gen Z and Millennials in Focus", evidences meaningful differences between Gen Z and Millennials, market by market, platform use, creator ecosystems, values alignment and purchase pathways. The outcome is a strategy that travels globally and flexes locally, with the granularity to act in each market, including:

• Key insights for Gen Z and Millennials including how they shop, how to connect with them, and social networks of choice
• The key characteristics of both Gen Z and Millennials, and how they differ from each other
• How Gen Z and Millennials relate to influencers, why influencers matter and the key differences for both audiences
• Why the future of audience strategy lies in understanding momentum, where culture forms and where it endures

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