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"A Guide To Modern Movements: Lessons For Marketers From Today's Movement Landscape"

We create movements that move people and grow business

At StrawberryFrog, we have honed a proprietary model called Movement Thinking™ over the past 25 years, working with a fantastic range of global brands, including Emirates, Heineken, Google, Pampers, Pfizer, Truist and Walmart.

In a nutshell, it is our approach to creating a brand movement to galvanize employees and mobilize consumers. It begins with the insight that brands can identify, crystallize, curate or sponsor cultural movements that connect the DNA of the brand with an idea on the rise in culture. And once you’ve harnessed cultural energy to your brand, you can do anything in a changing media environment. Specific to today’s landscape, our branded Movements come to life in a digital ecosystem, with powerful tracking mechanisms across key channels, all animated and unified by the Movement red thread.

"Brands need to move at the speed of culture"

When founder Scott Goodson first created this model, he took inspiration from large, culture-shaping movements like Civil Rights, Women’s Rights, and Gay Rights – all of which continue to evolve and create change today. But in today’s landscape, so much has changed in virtually every aspect of our daily lives, and cultural movements are no exception. In the following pages, you will see a selection of Movement forward thinking to help your brand recognize cultural signals and capture the energy that exists all around us.

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