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"AI-first campaign management: Transforming conversational data into high-impact marketing"

In a world where customer interactions generate vast amounts of unstructured data, brands that harness insights from it gain a competitive edge.

Key takeaways:  

Real-time market responsiveness: Leverage AI-driven insights to adapt strategies as you go and stay ahead of the competition  

Improved efficiency: Reduce time-to-market, enhance resource utilization, and streamline content reusability  

Unified taxonomy and governance: Standardize business taxonomy across campaigns, touchpoints, geographies, and business units  

Real-time tracking for higher agility: Accurately monitor audience sentiment and market trends with automated alerts 

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