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"Owned Media: The Cornerstone of a $500Bn Global Commerce Media Opportunity"

Where Commerce Media Growth is Headed Next

The global commercial potential of owned media is $573 billion, yet less than 30% of that value is currently being captured, according to new data from Sonder and the CMO Council. For large organizations, that means hundreds of billions in untapped revenue sitting across websites, email, physical stores, apps and data assets.

In this new report, gain insight from category leaders like Tesco, Best Buy, and T-Mobile and understand the real commercial potential of owned media leverage for your organization. Plus, discover a roadmap for effectively valuing your owned media footprint and unlocking these underleveraged assets.  

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