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"CMS Switch Kit"

Important planning kit for migrating from one website CMS to another.

Attention Marketers: Switching your content management system (CMS) during a website redesign is a critical decision that can impact your marketing efficiency, user experience, and overall business performance. This kit provides step-by-step guidance to help senior marketers make informed decisions about how to plan, execute, and optimize the CMS switch efficiently and effectively. 

Why Consider a CMS Switch For Your Website?

• Outdated Technology: Your current platform may lack modern features, limiting your ability to deliver a seamless user experience or implement new marketing strategies.
   
• Scalability Needs: If your business is growing, you may need a CMS that can handle increased traffic, larger volumes of content, and more complex integrations.
   
• User Experience: Older systems may create roadblocks for users, causing slow site speeds, poor navigation, and a lack of personalization, which can reduce engagement and conversion rates. 
   
• Integration Challenges: Legacy CMS systems may not integrate smoothly with new marketing automation, CRM, or analytics tools, limiting the data you can leverage for decision-making.

What's Included in Your CMS Switch Kit?

1. Assessing your current CMS

2. Building a Business Case for Switching your CMS

3. Choosing the Right CMS for your Needs

4. Planning a Website Redesign

5. Website Implementation Plan

6. Hosting, Security and Compliance

7. Post-Launch Optimization

8. CMS Toolkit & Resources

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