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"Formulate high-performing personal care products with versatile ingredients"

Formulate high-performing personal care products with versatile ingredients

Manufacturers face increasing pressure to formulate personal care products that not only perform but also align with consumers’ evolving expectations.

By formulating with versatile ingredients, manufacturers can deliver the performance consumers expect, from body washes with effective foaming and cleansing power to sunscreens that leave the skin feeling soft and supple.

This brochure covers the chemical composition and performance properties of Shell NEODOL® alcohols, Shell NEODOL ethoxylates, and Shell NEODENE® linear alpha olefins.

Core insights include: 

• How lightly branched alcohol structures influence foam performance, stability, and ingredient compatibility
• Ways to maintain viscosity, clarity, and colour consistency across formulations
• How ingredient selection impacts emulsification and sensory properties in rinse-off and leave-on systems
• Where these ingredients fit within common personal care formulations, including shampoo, body wash, and skincare

Get the brochure to explore ingredients that can help solve your specific formulation challenges.

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