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"Vibrant Rebranding Attracts 6x More Leads"

A biotech company reimagined their branding to reflect the ambient revolution for biomolecule storage. Their pipeline also heated up--with 50% more website visitors and 6x more leads.

Ambient Biosciences, formerly known as Upkara, rebranded to better reflect their mission to make biotechnology innovation more accessible by enabling
the transportation and storage of biomolecules at ambient temperatures. They wanted new branding to align with ambient temperatures, seeking colors and design elements that convey warmth to reflect the shift away from conventional cold storage.

Together with Samba Scientific, we brought their vision to life. A combination of a refreshed website and compelling, playful campaigns set them up for a long-anticipated launch of the vibrant new brand identity.

The results?

• 50% increase in website sessions
• 2x increase in website engagement time
• 6x increase in new contacts from online forms

Read the case study to learn more about the creative strategy that went into their transformation and how we expanded their audience and continue to drive growing brand recognition.

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