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"2025 Ecommerce Pulse Report"

What’s Driving Shopper Behavior This Quarter? Find Out in the New Ecommerce Pulse Report

Ecommerce continues to evolve — fast. Shoppers are buying differently, trusting differently, and discovering brands in entirely new ways.

In the latest Ecommerce Pulse Report: Q4 2025, Salsify and the Digital Shelf Institute uncover the trends that will define success on the digital shelf heading into 2026.

Inside, you’ll learn:

● Why 39% of shoppers say they plan to spend less — and what categories will still

see growth

● How AI tools and chatbots are shaping product discovery across generations

● The impact of ratings, reviews, and loyalty on conversion and brand switching

● What you can do now to prepare for a changing digital shelf landscape

Whether you’re refining Q4 campaigns or planning for next year, these insights will help you

adapt fast — and win where shoppers decide.

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