Subscription businesses face challenges in global expansion, from payment localization to cultural adaptation. Research shows 53% of mature merchants prioritize international growth but must address retention, acquisition, and payment optimization. This white paper offers strategies and actionable steps for scaling internationally.
Expanding a subscription business globally offers revenue growth, yet 64% of businesses face retention challenges while managing cultural nuances, compliance, and payment complexities. This white paper outlines strategies for international expansion, showing 53% of mature merchants prioritize global growth. Key insights include:
· Localization tactics for customer acquisition through relevant marketing and tailored checkout experiences
· Retention strategies to reduce churn via personalized communication
· Payment optimization across 140+ currencies
Discover the framework for scaling your subscription business internationally.
Offered Free by: Recurly
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