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"AVEO Oncology & Lumanity Leverage PulsePoint's NPI-Level Insights & Media Capabilities to Increase Engagements for FOTIVDA by 131% via Omnichannel Experiences"

Download our joint case study to see what omnichannel done right looks like.

True omnichannel engagement goes beyond running campaigns across multiple channels, it requires connected data, coordinated activation, and real-time insight into how HCPs engage. In this case study, see how AVEO Oncology and Lumanity transformed an omnichannel strategy into results-driven execution for FOTIVDA (tivozanib), leveraging PulsePoint’s LIFE and HCP365 solutions in combination with Lumanity’s broad network of HCP data and outreach partners.

With automated, near real-time data fueling smarter activation across orchestrated, digital media channels, the team drove measurable impact: 131% more media engagements with a smaller, higher-value audience, 60% of journey completions driven by email, and a 39% increase in time spent on site.

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