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"IDC MarketScape 2025--2026: Worldwide B2B Revenue and Profit Optimization Platforms"

Pricefx named in Leaders category

Insights from the IDC MarketScape explain how modern pricing platforms enable B2B companies to replace spreadsheets with explainable, scalable pricing execution. The report also details the evaluation criteria, core platform capabilities, and market trends IDC uses to assess pricing solutions.

According to the IDC MarketScape, “For a company to confidently achieve its revenue, margin, or profit goals in 2026 and beyond, pricing must evolve from manual management or back‑office administration to proactive orchestration of data, analytics, and automation across channels.”

What you’ll get in the excerpt:

• How B2B revenue and profit optimization platforms are evolving
• Key trends shaping pricing today
• Guidance for technology buyers
• Where Pricefx fits in the landscape

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