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"What Pharma's Missing: The Untapped Power of NPs and PAs"

Join us on June 17 At 1:00PM ET

As healthcare delivery models continue to shift, NPs and PAs are playing increasingly critical roles in diagnosing, treating and managing patients across every major therapeutic area. But pharma engagement strategies haven’t always kept pace. In this panel discussion, POCN Group’s Deb Nevins is joined by national NP and PA leaders Sandra Christensen — and Dr. Jenn Orozco — to explore how these clinicians are shaping the future of care through advocacy, leadership, and education — and what that means for brand teams aiming to engage authentically and effectively. Attendees will leave with actionable strategies for identifying, understanding and engaging NPs and PAs in a way that supports clinician impact and brand alignment — without missing the mark.

Learning Objectives

• Understand how NPs and PAs impact prescribing, adherence and care decisions across specialties.
• Identify missed opportunities in traditional pharma engagement models.
• Explore practical strategies for authentic NP/PA engagement that drive clinician action and support brand goals.
• Hear directly from national leaders about how the role of NPs and PAs is evolving — and what it means for your next campaign.

Speakers: 

• Deb Nevins, Chief marketing and Strategy officer, POCN Group 

• Jennifer Orozco-Kolb, Chief Medical Officer, SVP Clinical Affairs

  American Academy of Physician Associates

• Sandra Christensen, Founder, Integrative Medical Weight Management

Offered Free by: Point of Care Network
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