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"In Focus: Turning NP/PA Visibility into Measurable Impact"

Many brands are adding NPs and PAs to their target lists, but few are prioritizing them the way they do physicians. Learn how a simple Identify--Understand--Engage framework can help translate visibility into measurable brand impact and real behavior change.

Brand planning season is closing, and more marketers are recognizing the role of nurse practitioners and physician associates in driving care. But inclusion isn’t the same as prioritization.

Download this new perspective from POCN Group to learn how a clear Identify–Understand–Engage approach helps brands move beyond awareness to measurable impact.

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