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"Perception vs. Reality: The In-Store Advertising Disconnect"

While close to three-quarters of marketers believe consumers are influenced by in-store digital advertising, less than a third of shoppers actually report being swayed, according to new EMARKETER research.

Download our new research report to discover the disconnect between marketer perceptions and consumer reality in the in-store advertising landscape. You’ll learn how marketers overestimate consumer receptiveness, why value messaging and consumer experience remains king, and the importance of long-term messaging impact.

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