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"Consumers Embrace Digital In-Store Retail Media Formats"

In-store digital signage is transforming the shopping experience, with 74.6% of US consumers encountering these formats, according to a new EMARKETER and Placer.ai survey of over 1,000 consumers. Their growing presence is reshaping how consumers interact with retail spaces.

Download the report, “Consumers Embrace Digital In-Store Retail Media Formats,” created together with Placer.ai, to explore how in-store media like cooler door screens and in-store TVs are influencing buying behavior and retail choices.

You'll learn:

• How in-store digital signage drives immediate purchases.
• Which formats are most effective at increasing consumer spending.
• The impact of digital in-store media on where consumers choose to shop.

Offered Free by: EMARKETER and Placer.ai
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