6 Customer Identity Tips to Maximize Retail’s Peak Season
Holiday shopping is retailers’ most critical time—online sales jumped 22% from Q3 to Q4 in 2024. But with cart abandonment topping 70% and fraud attempts peaking during the holidays, retailers must deliver fast, seamless, and secure shopping journeys to win customer trust and sales. In this e-book, discover six proven identity strategies to reduce abandonment, fight fraud, personalize experiences, and convert seasonal shoppers into loyal customers.
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