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"American Air Filter International Aims for Global Growth and Brand Consolidation with Progress Sitefinity"

American Air Filter International (AAF) is one of the world’s leading manufacturers of air filtration solutions, doing business in 22 countries across four continents. AAF envisioned a “one brand, one digital experience” initiative to showcase global excellence in usability and integration.

As a first step, they selected Progress Sitefinity since they could no longer rely on their current CMS to achieve their goals and required a true Digital Experience Platform (DXP). Sitefinity checked all the boxes:

• A marketer-friendly backend that gave non-technical users the ability to easily update content
• The ability to support a modern UI/UX design approach that would properly reflect AAF’s leadership position on a global scale
• Seamless integration with third-party solutions such as Salesforce, Cloudinary, HubSpot, Swiftype search, and a product information system (PIM)
• The level of security that a global company like AAF required
• The ability to ensure uniform updates and trust in content accuracy through its digital asset management structure

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