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"How to Build Campaigns the Media Can't Ignore"

Getting media coverage isn’t just about bold creative anymore--it’s about building campaigns that are truly newsworthy.

The latest report from Peppercomm covers how to make successful earned media part of your strategy from the first brainstorm. See below for what’s covered:

• Dive into the common mistakes that make campaigns fail, such as: weak stories, bad timing, no expert voice and lack of conversation hooks.
• A simple checklist to help teams gauge if their campaign has real media value.
• Real-world examples from The RealReal, Dole, and Flexjet, including viral pop-ups to purpose-driven stunts that sparked major media buzz and social conversation.

Want headlines, not just hype? Start here.

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