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"Personalisation in the AI Era: What B2B Marketers Need To Know and What They Should Do"

The recent emergence of AI-powered technology marks a profound change in how B2B marketers can engage buyers. This is the start of the AI era.

But how exactly will personalisation be transformed by AI and how can you use these changes to your advantage? 

To find out the current state of the market, ON24 conducted a survey of more than 500 B2B marketers to understand the perceptions and plans of B2B marketers for AI-driven personalisation. This report answers key questions and provides actionable recommendations, including:

• How marketers plan to use AI for personalisation
• The content and experiences that B2B marketers will personalise
• The role of first-party data in driving personalisation results
• Seven recommended steps to making personalisation a reality 

Find out how AI will transform personalisation — and how you can make the most of it. Download now!

Offered Free by: ON24, Inc.
See All Resources from: ON24, Inc.