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"Death to Digital: The Birth of New Field Roles in Pharma"

Digital tools have reshaped pharma, breaking boundaries and making the impossible possible. Yet if we’re to unlock digital’s full potential in customer engagement, we must now take a bold step.

It’s time to kill off digital roles.

The true value in tech tools is not in isolated data points, but in the relationships they allow us to forge and streamline. Our aim should not be to boost digital departments endlessly but to seamlessly integrate technology into every customer interaction. 

In this whitepaper, Impatient Health introduces a new hybrid field role, the Engagement Agent, which embodies cutting-edge technologies in service of intimate human relationships. 

Death to digital isn’t a call for revolution, but a necessary evolution in pharma–customer relationships.

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