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"Cutting-edge strategies to respond to marketers' top challenges with customer data"

Unlock the potential of your customer data with strategies and customer identity access management (CIAM) solutions to enrich, optimize, and activate insights for hyper-personalized, real-time experiences without compromising on consent and compliance.

Capturing insights on your customer from all of their activities is essential to delivering highly contextualized, real-time experiences. This level of hyper-personalization requires an actionable 360 degree view of the customer.

Despite AI and data analytics advancing at a breakneck pace, collecting, maintaining, and activating customer data is one of the top challenges marketers face today.

Marketers have data problems. There are solutions.

Join Kerry Ok, Okta’s CMO as she shares valuable insights on how Customer Identity can play a pivotal role in solving marketers’ data problems.

Join this session to learn:

• Why many organizations fail to maximize the potential of their customer data
• Strategies to extract the most value out of your customer data
• How customer identity access management (CIAM) solutions can help you enrich, optimize, and activate customer data effectively without compromising on consent and compliance

Findings from a long-form survey completed by 426 US-based marketing professionals will be referenced during the session.

Offered Free by: Okta
See All Resources from: Okta