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"Paycor's Lead Gen Playbook: How They Use NetLine for Smarter Targeting, Faster Testing, and More Sales-Ready Leads"

Tired of MQLs that go nowhere? Of your sales team demanding better leads? You’re not alone, and Paycor found a way out.

In this session, NetLine’s Josh Baez (Sr. Manager, Demand Generation) teams up with Paycor’s Ashley Ferguson (Digital Marketing Strategist) to share how one of HR tech’s fiercest competitors flipped their demand gen chaos into pipeline gold.

With 200+ first-time appointments and a rock-solid 5% lead-to-meeting conversion rate in just three quarters, Paycor’s approach is a masterclass in smart targeting, content strategy, and continuous testing. You’ll learn how they used a payroll calendar to fuel campaign performance (seriously), why they doubled down on NetLine, and how you can apply the same frameworks to move from generating leads to generating real momentum.

Offered Free by: NetLine
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