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"How strategic partnership helped one association exceed revenue goals"

Collaboration and a shared vision brought the American Nurses Association record-setting sponsorship and exhibit revenue.

Every year, the American Nurses Association (ANA) puts on the largest conference for nurse professionals in the United States. After working with multiple vendors to support their events, ANA decided to seek one partner to efficiently manage all their meeting needs — including sales, comprehensive event management and registration — to create a more streamlined, strategic approach to growth.

Download the case study to learn how a partnership with MCI USA increased sponsorship revenue by 222% and more.

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