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The speed and versatility of SEI Laser's Labelmaster increases opportunities and profits at TLF Graphics.

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"The speed and versatility of SEI Laser's Labelmaster increases opportunities and profits at TLF Graphics."

TLF Graphics provides product decorating for the food/beverage, cannabis, health and beauty markets. Offering short to medium runs, TLF invested in an SEI Labelmaster to deliver the best speed and service.

SEI Labelmaster’s Speed and Versatility Increase Opportunities and Profits at TLF Graphics.

Technologically diverse, TLF Graphics specializes in product decorating for the food/beverage, cannabis, health and beauty markets. Providing short to medium runs and e-commerce ordering, the company’s mission is to deliver exceptional speed and service. To support its mission and better serve customers, TLF invested in an SEI 

Laser Labelmaster from North American distributor Matik, Inc. Searching for new equipment to replace its existing laser system, TLF visited the SEI Laser booth at Labelexpo to view a live product demonstration.

“Integrated on the backend of a digital press, our old laser was no longer supported by the manufacturer,” says Adam Jarjourahill, VP of operations for TLF Graphics. “When first purchased, the machine had a 1,000-watt laser. Shortly after, we had to change to a 400-watt laser to cut all our materials. Over eight years, the laser control power was replaced twice. Many of the components are now worn or damaged and cannot be replaced. In addition to repair costs, the laser’s performance and productivity had dropped by 30% to 35%, resulting in delays and lost profits.”

In addition to SEI, TLF evaluated another laser brand. They performed the same tests on the Labelmaster and the competitor’s machine, both equipped with a dual-laser configuration. TLF tested the competitor’s laser system, which performed slower than the laser being replaced. TLF was impressed by Labelmaster’s ability to switch jobs and adjust settings on-the-fly. Labelmaster has a simulator that provides run-speed information. Based on simulator data, a job can be altered, such as running with one versus two lasers, to deliver even faster cutting speeds. The dual laser is inherently redundant, which avoids downtime if one laser requires service.

TLF chose SEI because Labelmaster’s cutting speeds significantly outperformed the competitor’s laser in a side-by-side comparison.


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