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"Demand Generation Friday Forum"

Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026. Sponsored by Convertr.

There are a lot of moving parts to demand generation, from content to channels to attribution—and now we need to be AI-ready, too. Luckily, we have three expert sessions to help get your demand gen programs on track in 2026!

From Demand to Pipeline: A Practical Framework for Modern Demand Generation
Speaker: Stephanie Ristow
Assess where your demand is breaking down, which signals matter most, and how to operationalize demand gen in a way your sales team can trust.

AI Is Only as Smart as Your Data: How Demand Gen Teams Get AI-Ready Before They Automate
Speakers: Jason Gladu
Unpack what it really means to be AI-ready and get a practical framework for building the data integrity your AI initiatives need to succeed.

The Multi-Channel Orchestration Playbook: How to Build Demand Gen Programs That Actually Drive Revenue
Speaker: Dina Otero
Get a framework to sequence demand gen programs where channels amplify each other, so you can prove impact—and be positioned as a strategic revenue driver.

Key Details
Date: Friday, February 13
Time: Sessions start at 11:30am ET
Where: Online 
Speakers: Stephanie Ristow, Jason Gladu, Dina Otero

P.S. Already have plans on February 13? No problem. RSVP now and you’ll still receive all of the sessions and resources on-demand for 90 days after the event.

Offered Free by: MarketingProfs, LLC
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