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"Data-Driven Lead Scoring for B2B"

Is lead scoring worth it? Should you use a rule-based or a predictive lead scoring model?

If you search for Data-driven lead scoring for b2b on Google, you'll get over 8,480,000 results. I think it's fair to say that there is enough content about this to drive most people mad. You'll find results ranging from websites claiming that you can set up a Data-driven lead scoring model in 20 minutes to websites trying to sell you AI-driven lead scoring models that look great on paper but break as soon as you hit the publish button. 

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