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"The Future of HCP Marketing Runs Through APPs"

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With physician shortages and an aging population, Advanced Practice Providers (APPs)—Nurse Practitioners (NPs) and Physician Assistants (PAs)—are stepping into a bigger role than ever before. APPs now write 27% of all U.S. prescriptions and influence more than half of treatment decisions. There are more than 560,000 APPs in the U.S., and their numbers continue to grow rapidly. Unlike MDs, APPs are more active on digital and social channels, spend more time with patients, and are highly receptive to new therapies and pharma engagement.

Download the eBook The APP Imperative: Why Pharma Needs a New Marketing Playbook and discover:

• Why reallocating 25%+ of your HCP budget toward APPs delivers ROI.
• How to tailor content to APPs’ patient-first mindset.
• The role of clinician-informed insights from LiveWorld’s APP Advisory Council & Research Panel.
• A step-by-step roadmap to launch and scale APP-targeted campaigns.

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