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"The Readiness Gap"

Consumer Insights for Retailers and Brands in the Age of Agentic Commerce

AI shopping isn’t a future trend; it’s already shaping how people discover and buy. Consumers are turning to AI platforms early in their journeys, and many retailers are still behind. 

In this new report, presented by Lily AI, you’ll get a clear, data-backed look at how quickly shoppers are adopting AI for discovery and purchase, and where retailers are falling behind. Learn what’s driving consumers to start on AI platforms, what trust signals they need, and what brands must change in product content and data to stay visible as AI-led shopping becomes the norm.

Offered Free by: EMARKETER and Lily AI
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