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"Cold Brew on The Rise"

Cold beverages are continuing to grow faster than hot beverages, indicating an ongoing shift in consumer preferences and behavior.

For example, cold brew’s menu penetration is expected to overtake iced coffee by the end of 2024, and for operators who want to stay abreast of the trend and prepare for the shift in consumer demand, there are a few things they should know.

Download this article to learn more about Javo’s cold brew options!