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"Beyond the booth: Big ideas, smart spaces & strategic insights from ASCO® 2025"

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Catch our insider’s perspective from ASCO® 2025, where innovation, investment, and impact converged. With congresses representing one of the most significant marketing and engagement investments for life sciences companies, it’s critical to go beyond execution and focus on outcomes.

Our multidisciplinary team supported multiple clients with hundreds of deliverables and dozens of booths, giving us a front-row seat to the trends reshaping the congress experience. From the rise of sustainable practices and AI integration to immersive technology and more strategic scientific storytelling, we unpack the “why” behind the “what” to help you plan smarter, more effective engagements. In this webinar, we cover:

Scientific shifts that demand strategy

Booth evolution: Interactive LED walls

In-booth analytics and real-time optimization

Floor-level insights: What people were really saying

What’s next?

Get a behind-the-scenes look at the decisions, insights, and innovations that delivered real value – shared by the experts who made it happen.

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