Live Webinar | November 18 at 2pm ET | Today’s customers demand more direct interaction with the manufacturers making the products they buy and use.
For manufacturers still relying on traditional B2B channels like distributors and wholesalers, this push for more end customer contact presents a big challenge in the form of conflicts between channels.
Manufacturing Dive partnered with HCLSoftware to host a discussion between Director of Product Management at HCLSoftware Karie Daudt and Chip Pryor, North American ecommerce Lead for Husqvarna Forest & Garden. Husqvarna, an HCLSoftware customer and manufacturer of forest and garden equipment like mowers and chainsaws, faced this channel conflict challenge and adjusted to a direct-to-consumer environment in response. In this webinar, Daudt and Pryor will discuss:
Offered Free by: Manufacturing Dive's studioID and HCLSoftware
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