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"SWOT Analysis -- Developing Your Strategy Skills"

This free eBook describes the SWOT analysis, a technique that you can perform for products, services, and markets when deciding on the best strategy for achieving future growth.

You will learn:

• How SWOT can be used to guide strategy at the highest level or be tied to a specific business objective
• How to identify internal factors including: organizational culture, expertise, resources, and unique qualities
• How to identify external factors including the market and ‘ecosystem’
• How to use ‘matching’ and ‘converting’ when analyzing SWOT results
• The advantages and limitations of this popular and versatile analysis method

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