Discover what’s driving food innovation in 2025 -- from shifting generational preferences to rising demands for sustainability, transparency, and purpose-driven branding.
While price and taste still influence food purchases, a stark generational divide is reshaping the market. This report explores how Gen Z and Millennials are driving demand for sustainable, health-conscious, and transparent products — and what Gen X and Boomers still expect.
Inside this report:
Get the data-driven insights food manufacturers need to adapt fast and build lasting consumer trust.
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