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"Top global consumer trends 2026"

Uncover lifestyle shifts and purchase drivers in our 2026 consumer trends report with global data and insights to guide your strategic decisions.

How do you implement an effective marketing, product or retail strategy without the right consumer insights? Trick question—you can’t.

That’s where our 2026 consumer trends report comes in. Packed with global data and expert intel, you’ll uncover lifestyle shifts and purchase drivers so you can cater to evolving expectations.

Download now to turn consumer demands into growth opportunities for your brand.

What’s inside?

• 4 trends for 2026
• 50+ data points quantifying consumer behaviour
• 17 case studies to inspire innovation
• 13 tactics to help you respond to evolving expectations

Why should you download?

• Understand consumer needs to guide your 2026 strategy
• Create relevant marketing and brand campaigns
• Inform innovation pipelines and product development plans
• Strengthen customer relationships with expert recommendations 

Offered Free by: Euromonitor International
See All Resources from: Euromonitor International